At the launch of Let’s Move! in 2010, President Obama established a Task Force on Childhood Obesity clearly stating his goal to solve the problem of childhood obesity within a generation and announcing the First Lady’s role in leading a national public awareness effort to improve the health of our children.
He stated: "To meet our goal, we must accelerate implementation of successful strategies that will prevent and combat obesity. Such strategies include updating child nutrition policies in a way that addresses the best available scientific information, ensuring access to healthy, affordable food in schools and communities, as well as increasing physical activity and empowering parents and caregivers with the information and tools they need to make good choices for themselves and their families. They will help our children develop lifelong healthy habits, ensuring they reach their greatest potential toward building a healthier and more prosperous America."
Before First Lady Michelle Obama came to the White House, she was a busy mom juggling work and family. After an eye-opening conversation with her pediatrician, Mrs. Obama realized she needed to make some adjustments to her family’s eating routine. With small changes, like cooking more meals at home and drinking water, she started to see the positive impact on her family’s health.
Then, when Mrs. Obama arrived at the White House, she decided she wanted to use her platform to share the lessons she learned and help other busy parents in order to raise a healthier generation of kids and families. One of the first actions the First Lady made back in 2009 was to plant the White House Kitchen Garden on the South Lawn. The garden helped spark a national conversation around the health and wellbeing of our country that led to the launch of Let's Move! in 2010.
Making the healthy choice the easy choice—seemingly simple words but ones that can have such tremendous impact. They are not only a cornerstone of the Obama Administration’s work on public health and health care, but for millions of Americans, they’re now a reality.
From the very beginning, one of the primary tenants of the Let’s Move! initiative was that everyone has a role to play. For nearly seven years we have worked hard to set the stage for a healthier next generation of kids by engaging stakeholders on all levels - parents, child care providers, schools, chefs, local elected officials, faith-based leaders, museums, and more.
In a world of text messages and emojis, it may seem hard to believe that people still put pen to paper, write letters, address envelopes, and lick stamps the “old fashioned way.” Here at 1600 Pennsylvania Avenue, mail still pours in from all across the country. Many of the letters for First Lady Michelle Obama talk about the Let’s Move! initiative and how Americans of all ages have been inspired or impacted by this work.
Through Let’s Move!, First Lady Michelle Obama has helped kids and families lead healthier lives by raising public awareness, supporting policy, and creating programs and partnerships to create a culture shift toward health. The First Lady embraced pop culture, engaged celebrities and athletes, and got involved on social media in her fun, authentic, and inspiring way in order to reach people where they are. As a result, several viral videos came to life.
As we near the end of 2016, we are reflecting back on all of the amazing Let’s Move! moments throughout the year. From the First Lady’s surprise garden visits and dedication of the White House Kitchen Garden to announcing the modernized Nutrition Facts label and hosting the first-ever fun run, we continued to make impactful progress, while also having some fun, in this final year of the Obama Administration.
President Obama launched Every Kid in a Park in 2015 to protect our outdoor spaces and get young people outside. Through this program, every fourth grade student has the opportunity to receive a pass for them and their families to visit more than 2,000 public lands and waters for free for a full year.
The transformation of Cabell County Schools’ Food Service Program hasn’t always been easy, but today, students are benefitting from healthy, well-balanced meals mostly made from scratch.
A new study shows that 34 states and territories reported modest decreases in obesity among young children from 2010-2014. Obesity among low-income children (aged 2-4 years old) enrolled in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) decreased from 15.9% in 2010 to 14.5% in 2014.