First Lady Michelle Obama understands that fighting obesity requires a multi-faceted approach, which is why the Let's Move! initiative focuses on many ways to help children be healthy. How we shop at the grocery store can have a huge impact on our budget. That’s why one of the pillars of the Let’s Move! initiative is making sure that healthy foods are affordable and accessible.
A commonly held belief is that eating healthy foods is more expensive than eating less healthy foods. But that depends on how you measure the cost of food, according to a new report published by USDA’s Economic Research Service. The researchers compared the price of food based on three different metrics: the price per calorie, the price per edible weight, and the price per average portion. They concluded that even though healthy foods, like fruits, vegetables, and certain grains and dairy products, are more expensive when priced per calorie, they are less expensive than most protein foods and foods high in saturated fat, added sugar and/or sodium when food is priced by either edible weight or average portion. What this means is that healthy foods are not more expensive than unhealthy foods when comparing prices using an alternative measure to price per calorie.