How Does Water Power You? #Spreadthewater
Back in September, the First Lady joined the Partnership for a Healthier America (PHA) to launch Drink Up, a campaign to encourage everyone to drink more water.
PHA is now challenging everyone to spread the word about water and how it powers you during life’s important moments. Whether it’s finishing a race, helping your kids through a big test, or sitting down for a family meal, share how water is part of your life using the hashtag #spreadthewater on Twitter and Instagram.
Two of our favorite furry friends at the White House are even joining the effort to #spreadthewater!
Drinking water is a simple choice that each of us can make every day to be healthy, and yet it doesn’t get the credit it deserves for its humble, yet influential role in peoples’ lives. Check out how water was part of important moments for Albert Einstein and Muhammad Ali. Click here to take a look at how so many others are spreading the water, and join in to be a part of water history!
Courtesy of Muhammad Ali Enterprises, LLC. | ALBERT EINSTEIN TM /©. HUJ/GreenLight.
In addition to people joining in the movement, we are also excited that the campaign is starting to see results. Check out Hank Cardello’s article on Forbes.com about Drink Up and the campaign’s successful approach in bringing together various companies and entities around the goal of encouraging Americans to take a simple step to improve their health by drinking more water.
Highlights of great progress include a recent report by the Natural Marketing Institute reporting from a survey of 40,000 consumers that the number of eight-ounce servings of plain water drunk per day from all sources, including bottled, tap, and filtered, was up 2.7% for the quarter ending March 31, 2014, compared with the fall quarter of 2013 when Drink Up was launched. In addition, restaurant data reported by NPD Group show that tap water servings rose 3% in the quarter ending December 31, 2013, compared with a 1% gain for the entire year.
While it is great to begin to see these results, we know there is more work to be done. We look forward to continuing efforts to encourage Americans of all ages to drink more water.
And remember, you are what you drink, and when you drink water, you drink up!
Thirsty for more? Visit www.youarewhatyoudrink.org to get involved.