In 2009, First Lady Michelle Obama planted the White House Kitchen Garden on the South Lawn to initiate a national conversation around the health and wellbeing of our nation. That conversation led to Let's Move!, an initiative launched in 2010 dedicated to helping kids and families lead healthier lives.
Combining comprehensive strategies with common sense, Let’s Move! is about putting children on the path to a healthy future during their earliest months and years; giving parents helpful information and fostering environments that support healthy choices; providing healthier foods in our schools; ensuring that every family has access to healthy, affordable food; and, helping children become more physically active.
Everyone has a role to play to ensure all of our kids grow up healthy, and through lasting policy, programs, and public-private partnerships, Let’s Move! is enabling impactful progress.
America’s Move to Raise a Healthier Generation of Kids
- Transformed the school food environment through the Healthy, Hunger-Free Kids Act, which updated school meal nutrition standards for the first time in 15 years and increased funding for the first time in 30 years. Helped American public schools offer healthier school meals and snacks for over 50 million kids, increased the number of students who could get school meals at little or no cost, and ensured that any food or beverage marketed to children at school meets specific nutrition standards. Also improved the nutrition of child and adult care meals, emphasizing more whole grains, a greater variety of vegetables and fruits, and less added sugars and solid fats
- Announced the Food and Drug Administration’s modernized Nutrition Facts label for packaged foods reflecting the latest science, the most relevant nutrition information, and a refreshed design in an effort to provide families with the information they need to make healthy choices. Also launched USDA’s MyPlate and Mi Plato, an easy to understand icon to help parents make healthier choices for their families.
- Created Let’s Move! Cities, Towns and Counties (LMCTC) ensuring that over 80 million people – or 1 in 4 Americans – now live in a Let’s Move! City, Town or County where their local elected official has committed to the five goals of the program. The goals are designed to promote sustainable strategies to improve the health of their communities. As a result of the work of LMCTC, there are more communities where kids can walk to school on new sidewalks, participate in a summer meal program, or join a local athletic league. LMCTC is a partnership between the National League of Cities and the U.S. Department of Health and Human Services.
- Started Let’s Move! Active Schools so now over eleven million kids attend schools where they strive to make 60 minutes of physical activity a day the norm for schools. Let’s Move! Active Schools equips school leaders and educators with a customized action plan to create active learning environments and streamlines the selection of physical activity and physical education programs, resources, professional development and funding opportunities.
- Increased access to healthy foods at schools so that 2 million kids now have a Let’s Move! Salad Bar in their school. Let’s Move! Salad Bars to Schools is an effort led by the Centers for Disease Control and Prevention at the U.S. Department of Health and Human Services and was founded by the Chef Ann Foundation, National Fruit and Vegetable Alliance, United Fresh Produce Association Foundation, and Whole Foods Market.
- Launched Let’s Move! Child Care to ensure that our youngest children are getting a healthy start. As of August 2016, 1.6million kids are now attending a Let’s Move Child Care daycare center or home that has made a commitment to improve the nutrition quality of the meals and snacks served, increase opportunities for physical activity, and limit screen time.
- Created the Healthy Lunchtime Challenge and hosted five annual Kids’ State Dinners to promote cooking and healthy eating where altogether over 6000 recipes were submitted and more than 270 young people and their families were welcomed to the White House. The challenge invited kids ages 8-12 to create an original, healthy, affordable, and delicious lunch recipe.
- Expanded the mission of the President’s Council on Fitness and Sports to include nutrition, changing the Council’s name to the President’s Council on Fitness, Sports and Nutrition and increasing the number of Council members from 20 to 25. Also updated the President’s Challenge Youth Fitness Test to reflect the latest science on kids’ health and promote active, healthy lifestyles rather than athletic performance and competition.
- Partnered with the U.S. Olympic Committee and several of its national governing bodies to provide beginner athletic programming for free or low cost to more than 1.7 million kids in 2012 and nearly 2 million kids in 2016 in support of Team USA at the Olympic Games.
- Championed over 225 corporate commitments made to date as the honorary chair of the Partnership for a Healthier America, a nonprofit helping the private sector make the healthy choice the easy choice. These commitments showcase how the private sector can be an active part of the solution in supporting a healthy food system and society with increased availability of healthier products, for example, thousands of chain restaurants have created healthier kids’ menus, and food and beverage companies cut 6.4 trillion calories from their products.
- Leveraged the power of marketing to support healthier lifestyles. Sesame Workshop and the Produce Marketing Association (PMA) teamed up to promote fresh fruit and vegetable consumption to kids through the eat brighter! campaign. The Drink Up campaign was an unprecedented collaboration of companies coming together to encourage Americans across the country to drink more water. The FNV campaign to market fruits and vegetables has had 1 billion media impressions in the first year and 70 percent of folks who saw the campaign said they ate more produce as a result.